The key to developing your community physician referral channel starts with you developing your hospice’s Medical-Provider Staff. The biggest underdeveloped growth pillar for many hospices is how to develop and engage your Medical-Provider staff in your growth efforts. This starts with asking your Medical Director and other providers for assistance in the area of growth.…
The “Days of Muffin Marketing” are truly over! But still many hospices do not have a structured disciplined sales model in place. Sales visit still consist of “howdy visits”, using tchotchkes as an opening to an account visit, feeding physician’s office, etc. It is amazing to me that we have rigorous training and competence programs…
What makes your hospice stand out from other hospices to referral sources? Some hospices will say they are non-for-profit. Some will say they are owned by local people who have been in the community for years. While these are all nice talking points, they are not valued added differentiators. Some hospice might say they have…
Presenting Challenges: Senior Living Communities, especially Assisted Living, are the locations where hospice services are being delivered the most. This is not surprising as the Tsunami of Aging is fueling the development of Continuing Care Retirement Communities, Assisted Living facilities, Memory Care units, etc. All this has heightened the level of competition for eligible residents who…