Leveraging the Internet, Social Media and Electronic Data
Health and Healthcare related information is the second largest topic researched using Internet search engines such as Google, Yahoo and Bing. Online marketing for hospices not only educates consumers about hospice related services and end-of-life decisions, but it also establishes the hospice organization as the “expert in their field” and adds credibility, authority and operational longevity to the brand.
Digital marketing for hospice organizations is not without challenges. Care providers must effectively disprove myths about hospice, eliminate or greatly reduce the amount of misinformation about hospice care while simultaneously demonstrating the true value of their services to potential online consumers. Adding to the difficulty of reaching targeted online consumers is the highly competitive nature of the industry with more and more organizations opening their doors or expanding their service offerings every year.
Challenges of Marketing Hospice Services Online
Digital marketing and content strategies for hospice helps online consumers become more educated about decisions related to end-of-life care.
Today’s adult children, many of whom have the responsibility of taking care of an aging parent or loved one diagnosed with limited life expectancy, use the Internet as their primary source of research and information when seeking to validate health service organizations. If prospective clients cannot easily find your hospice website in Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness. Additionally, social media engagement and electronic database marketing initiatives are essential components of any hospice organizations growth strategy.
Hospice Advisors is uniquely qualified and has the knowledge and expertise necessary to assist your hospice organization enhance its online exposure, drive targeted traffic and improve cold market lead generation. Helping organizations identify, understand and implement the power of Search Engine Optimization (SEO), Social Media engagement and data base marketing has led to substantial increases in referral inquiries, authority development and strategic growth.
Effective Strategies to Improve Lead Generation for your Hospice
As part of our process, we conduct a thorough assessment of your current reality as it relates to your Internet presence, social media engagement and database marketing. This is a comprehensive and straight forward assessment that we has designed in order to streamline implementation and optimize lead generation.
Once the assessment is complete, Hospice Advisors will provide you with a detailed report outlining a set of recommendations to be used as your guide to implementing proven strategies aimed at strengthening the performance of your website in search engines, ideas on how to enhance your social media engagement and ways to better utilize data base marketing to grow your business.
Fractional Management Support for Hospice Organization
Hospice Advisors has the knowledge, resources and expertise to assist your organization with tactical development and implementation of turn-key digital strategies to support your marketing initiatives.
Following are a few examples of how we can assist.
Web Development and Digital Marketing
Our team of hospice, home care, health systems and technical experts work seamlessly to create or enhance your website so that it is properly designed, coded and the content is optimized for search performance. Hospice Advisors can also assist with new website development, website re-design, organic search engine optimization (SEO), local SEO, content marketing and other inbound marketing services.
Social Media Marketing
Establishing your organization as the “expert in your field” in the industry and the communities where you provide service is a vital component to the infrastructure of your overall growth strategy. Hospice Advisors will conduct a thorough review of your target market, as well as your competition, and develop a comprehensive Social Media strategy which will include the use of LinkedIn, Facebook, Twitter, YouTube and other Social Media platforms. Developing an integrated strategy with other sales and marketing efforts will help you differentiate your hospice organization and drive more business.
Data Base Marketing
One of the easiest and most profitable marketing strategies that consistently generate positive returns for a vast majority of businesses that use it properly is data base marketing. By employing a strategy that captures, organizes and optimizes the information (data) that you collect in your day-to-day business, you begin to develop a powerful list (database) of customers, prospects, interested parties and followers. Being able to capture, store, organize and optimize this data and communicate directly with your prospects with a comprehensive CRM (customer relationship management) platform, such as ACT, or engaging in email marketing, using a service like Constant Contact, is instrumental in developing your authority, establishing brand recognition and driving referral inquiries.
By aligning your data base marketing strategy with your prospect’s interests, you’ll begin to organically attract laser targeted traffic that will increase your referral inquire to admission conversion.
These are just a few examples of how Hospice Advisors can support your organization to serve more people, grow market share and strengthen financial performance.