What makes your hospice stand out from other hospices to referral sources?
Some hospices will say they are non-for-profit. Some will say they are owned by local people who have been in the community for years.
While these are all nice talking points, they are not valued added differentiators. Some hospice might say they have a great volunteer or bereavement program. All hospices need those as they are Conditions of Participation and not differentiators.
Other hospices might say, we do same day admissions. Well, I HOPE so!!
What is a true differentiator?
A true differentiator brings immense value up and beyond what is required by the hospice benefit.
There is a process to follow to determine what differentiators would yield the best results. It starts by asking a few questions.
For example:
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Is it your goal to increase your length-of-stay or to lower it?
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Do you have any traction in current referral segments?
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Do you desire to develop a clinical end-of-life care program?
These questions assist the organization determine what type of differentiator(s) to pursue.
Discover the process at our Boot Camp
At our Orlando, November 20th and 21st Growth and Sales Boot Camp, we outline the discovery process to go through that will result in a differentiator(s) that is best for you.
The differentiator being developed will occur in one of four areas. Specific examples are also given.
The 4 Areas of Differentiation
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Programmatic Differentiators
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Clinical Differentiators
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Professional Differentiators
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Partnership Differentiators
Explore further
Explore further by reviewing the Boot Camp agenda:
Hospice Growth & Sales Boot Camp Orlando
Or call Kurt at 734.658.6162
